使用远程制作的利弊

Watch the complete panel from 流媒体 East Connect, “不断变化的世界中的直播,“在…… 流媒体YouTube频道.

了解更多关于直播制作的信息流媒体西部2020.

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本·拉特纳: One of the biggest problems with remote production is internet upload speed. 其他的部分都是可以控制的. Camera, lights, audio, all good--but you can't always control the internet. If there is not an interactive element or a timely element to your stream, I think it's important to at least consider not doing it live. A lot of times companies will say, "Oh, we should do this live. 每个人都在现场表演. 我们一定要做一个变焦. 或者我们应该这样做."

But what I've found is that a good portion of the time you just don't need to do that. 这样可以减轻剧组的压力. If something has to go perfectly, there is a non-zero chance that you'll have a problem live. Facebook有首映，YouTube也有首映. You're basically streaming in real time to people with something that you prerecorded or edited earlier.

以学校毕业典礼为例. 你在演讲. You're not necessarily responding to the crowd that isn't cheering in front of you. 如果你知道,成千上万的人将会观看, and you need it to be perfect and it doesn't need to be live, 这值得考虑.

Believe me, I've lost business by telling people "Don't stream it live. 你不一定需要我的服务.“但这更容易，也更划算, 取决于生产, to just have everyone record on their phone and pop it into iMovie, if you need to do it cheaper or have another level of reliability.

弄清楚客户的需求是很重要的. Sometimes they don't realize that their desires are not necessarily in the right place, so it's good to have that conversation and potentially shift them in a different direction.

亚历克斯·林赛: 我完全同意本的观点. 当我们与客户交谈时, 我们基本上是说，如果你没有运动, 突发新闻, 或交互性, 你可能不应该流媒体. 你是在为无回报增加巨大的负债.

现在, the caveat to that is that we find that if you don't have interaction in three to five minutes, 观看时间开始像石头一样下降. Esports or sports in general can be a little less of that because there's something happening, 很多都是相互作用的. There's something really breaking and unpredictable in the sports realm and in the esports realm.

但对我们的大多数客户来说, 我们要说的是, "You have three to five minutes to start engaging the audience before you start losing them.“人们想做一个45分钟的演讲. Unless it's really good--I'm talking, $75-100,000 dollars a minute--you're not going to keep them. 你很快就会看到褪色. 你必须有很好的直播才能, and really good production values to hang on to people for very long without some kind of interaction or some place for them to interact.

Some of our clients aren't ready to have that kind of level of interaction. But when we talk to clients, I think that participatory video is the future. 人们想要成为对话的一部分, and when we don't find ways for them to be part of the conversation, 它只是没有效果. 随着越来越多的人擅长于此, it's going to get harder and harder to do just a straight playout and have any kind of meaningful viewership.

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